|Castrol India Ltd is an India-based company engaged in lubricants business. The company is organized into two business segments, namely Automotive and Non-Automotive. The company is also engaged in industrial lubricants and services business, and marine and energy lubricants business. The company`s brand for two-wheelers consists of Castrol Activ 4T.
Castrol India Ltd was incorporated in the year 1979 as a private limited company under the name of Indrol Lubricants and Specialities Pvt Ltd. In the year 1982, the company was converted into a public limited company. The company set up a modern blending plant and brake fluid plant at Patalganga.
In the year 1985, the company commissioned the brake fluid plant and the lube oil blending plant. In June 27, 1986, they commissioned the second Phase of lube oil refining plant. In the year 1987, the company formed a subsidiary company in the year under the name of Indtech Speciality Chemicals Ltd for the manufacture of Telephone cable jellies, pharmaceuticals jellies and industrial waxes in technical collaboration with Dussek Campbell, U.K.
In November 1, 1990, the name of the company was changed from Indrol Lubricants & Specialities Ltd to Castrol India Ltd. In the year 1992, Indtech Speciality Chemicals, a wholly owned subsidiary merged with the company with effect from January 1, 1992. In the year 1994, they set up a new plant in Silvassa, Union Territory of Dadra/Nagar Haveli at a cost of Rs 50 crore to the technology for lubricant blending.
In the year 1995, the company formulated a satellite-linked management information system (MIS), connecting the vast network and also obtained the ISO 9002 certification. The company introduced the Tractormax and RX Super Plus for the diesel engines. Also, they launched two stroke engine oils Jett X and Super TT; both exceed the Japanese Automobile Standards Organisation (JAPO) specifications. The company signed an agreement with Hindustan Powerplus as sole supplier of lubricants for Caterpillar engines.
In the year 1997, the company made an agreement with Maruti Udyog, India`s largest car producer. The deal made to sell high performance Castrol products, through Maruti Udyog dealer outlets and authorised service stations.
In the year 2000, the company introduced Castrol Active 4T, an engine oil for 4 stroke bikes and also the GTX Magnetic for passenger cars, accompanied with a print campaign that stresses the molecular attraction of the lubricant, allowing it to stick to engine parts, even when it is switched off. Also, the company made tie up with TELCO and LML for sourcing customised lubricants for various vehicles manufactured by these companies. Also, they entered into strategic alliances with several automotive and industrial majors with a view to developing a customise products and services for the Indian market.
In the year 2001, the company launched "Castrol call-for-a-can" whereby Castrol products including motorcycle, scooter and car engine oils, coolants and brake fluids will be available to customers over phone. Tata BP Lubricants India Ltd was amalgamated with the company following Tata group`s decision to exit the lubricants business in the year 2001 themselves.
In the year 2002, the company launched the CRB Turbo special oil for new generation turbocharged vehicles. They launched a slew of integrated marketing plans. In the year 2003, the company made their footprint into motorcycle servicing business with the launch of "PrimaZona" brand of franchisee workshop.
In the year 2004, the company entered into tie-ups with Mahindra & Mahindra, Tata Cummins and International Tractors Ltd. In December 2004, they entered into a distribution agreement with Essar Oil Ltd for the sale of Castrol Lubricants through Essar Oil`s outlets all over India.
In the year 2005, the company strengthened their relationship with two wheeler consumers through the introduction of Castrol Franchised Motorcycle Servicing Centers - Castrol Bike Zones. They also launched Castrol Edge, an international quality engine oils for cars.
In January 2006, the company unveiled the Castrol EDGE, a specially formulated, premium quality engine oil engineered to meet the toughest and most demanding performance standards.
In October 2007, the company entered into a strategic partnership alliance with Volvo Cars India for supply of high performance lubricants. In May 2008, they launched their flagship Castrol BikeZone at Kukatpally Housing Board in Hyderabad.
In the year 2009, the company expanded the installed capacity of Lubricating Oils/Greases/Brake by 47,946 KL to 236,000 KL. In the year 2010, the company launched advance performance series and protector series range of greases, gear oils and coolants, across different vehicle segments.
In the year 2011, the company launched Castrol Activ Scooter, India`s first gearless scooter engine oil with unique Scootek technology. They also launched new generation grinding fluids based on the latest generation of EHVI hydrocracked oils and technology performance additives. The company re-launched Castrol Edge, a fully synthetic oil for high performance with advanced Titanium Fluid Strength Technology. The bp brand was re-launched with a proposition of "cleaner engine" supported by new "Cleanguard" technology.|