Cello World is a famous Indian consumer product company mainly dealing in three categories such as writing instruments and stationery, molded furniture, consumer housewares and related products. The company has an experience of more than 60 years in the field of consumer product industry which enables them to better understand consumer preferences and choices. Cello World has 13 manufacturing units situated in 5 different locations in India. The company also aims to set up a glass manufacturing unit in Rajasthan with European made machinery to enable efficient productivity and enhanced manufacturing capacity. As of March 31, 2023, the company has 15,841 stock-keeping units ("SKU") across all product ranges. As of March 31, 2023, the company's national sales distribution team comprises of 683 members.
The core strength of the company lies in the following
Strong market position and branding
Mutliple product ranges to meet the different requisitions of the customers.
The company has a track record of scaling up businesses and product categories.
Experienced Management team with domain expertise.
Objects of the Issue (Cello World Limited IPO Objectives) The company will not receive any proceeds from the Offer.
HSL Mobile App 
