Flair Writing Industries Limited

Incorporated in 1976, Flair is engaged in developing and manufacturing writing instruments that are tailored to today's continuously shifting market. FLAIR is an ISO 9001 : 2015; ISO 14001 : 2015 certified company, adhering to global business & social norms. 

FLAIR has established business relationships with some of the leading pioneers in the writing industry. The company owns several brands including FLAIR, HAUSER, PIERRE CARDIN, FLAIR CREATIVE, FLAIR HOUSEWARE, and the ZOOX. In the Financial Year 2023, the company sold a total of 1,303.60 million units of pens, out of which 975.30 million units, which accounts for 74.82% of the sales, were sold domestically while 328.30 million units, accounting for 25.18% of the sales, were exported globally.

Furthermore, the company has recently ventured into manufacturing a diverse range of houseware products such as casseroles, bottles, storage containers, serving solutions, cleaning solutions, baskets, and paper bins. This expansion was made possible through one of our subsidiaries, FWEPL.


Objects of the Issue (Flair Writing IPO Objectives)


The net proceeds of the Fresh Issue, i.e., gross proceeds of the Fresh Issue less the Company share of the Offer related expenses ("Net Proceeds") are proposed to be utilized in the following manner:


  • Setting up a new manufacturing facility for writing instruments in District Valsad, Gujarat ("New Valsad Unit");
  • Funding capital expenditure of our Company and our Subsidiary, FWEPL;
  • Funding working capital requirements of our Company and our Subsidiaries, FWEPL and FCIPL;
  • Repayment/pre-payment, in part or full, of certain borrowings availed by our Company and our Subsidiaries, FWEPL and FCIPL;
  • General corporate purposes.





Issue Details

November 22, 2023

Issue Closes
November 24, 2023

Issue Price
₹288 to ₹304 per share

Minimum of 49 Equity shares & in multiple of 49 Equity shares thereafter.

November 30, 2023

IPO Ratio
QIB 50% - Retail 35% - NII 15%

IPO Size
₹593.00 Cr

Company Financials

Period Ended 31-Mar-23 31-Mar-22 31-Mar-21
Assets 684.18 557.49 480.66
Revenue 954.29 587.64 310.87
Profit After Tax 118.1 55.15 0.99
Net Worth 437.99 319.86 264.65
Reserves and Surplus 391.29 296.51 241.31
Total Borrowing 115.59 126.33 130.31

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