Novateor Research Laboratories Ltd SME IPO

Incorporated in 2011, Novateor Research Laboratories Ltd is engaged in developing novel personal care products. The company is mainly known by its teeth whitening products which are sold in the market under the brand name of SmiloShine. Their product range includes Whitening Toothbrush, Teeth Whitening Charcoal Gel Strips and Teeth Whitening Strips. The manufacturing facility of the company is located at Sanand Taluka, Ahmedabad District and currently the company has its presence only in Gujrat and Maharashtra but they also sell their products online through Amazon, Flipcart and Nykaa. They have tie-up with multiple distributors, dentists and other modern retailers for marketing, selling and branding their products. Their manufacturing facility has a semi-automation process which reduces manual labour and material wastage. Novateor manufactures three different types of teeth whitening strips based on different variants. The company is also planning to extend the business in health care pharma products, speciality pharma and cosmetics in future.

Company Promoters: Mr. Navdeep Subhashbhai Mehta and Mrs. Tejal Navdeep Mehta.