About Company

Prataap Snacks Ltd (PSL) is one of the top six Indian snack food companies in terms of revenues in 2016, and among the fastest growing companies in the Indian organised snack market between 2010 and 2016. It is present in three major savoury snack food categories in India and all its products are sold under the Yellow Diamond brand. In Fiscal 2012, the Company acquired the snack foods business of its Group Company, Prakash Snacks Private Limited. Pursuant to such arrangement, it acquired the Yellow Diamond brand and the snack foods business under such brand. It has over the years leveraged its understanding of target markets and consumer segments, product innovation capabilities, extensive distribution network, strategically located manufacturing facilities, and has focused its marketing and promotional activities to strengthen its product brands and establish the Yellow Diamond brand across India.