RO Jewels Ltd SME IPO

Incorporated in 2018, RO Jewels is engaged in the wholesale business of silver and gold chains. It is an Ahmedabad-based business and sells gold and silver necklaces, bars, bracelets and chains. RO Jewels acquired M/s Ravi Ornaments in December 18, 2019.

As a wholesaler, the company purchases readymade jewelry from independent wholesalers and manufacturers across Mumbai and Ahmedabad. It has a showroom at Manek Chowk (Ahmedabad) to sell its products. Apart from this, RO Jewels also sells products to other jewelry stores through its B2B marketing strategy.

The Jewelry portfolio of the company includes Indo-western, traditional and modern jewelry. All the jewelry offered by RO Jewels carries the BIS Hallmark (a widely accepted mark of purity of gold).


Competitive Strengths

1. Established brand name in the local market
2. Long-term and robust business relationships

Company Promoters
Mr. Bharat Rasiklal Shah, Mrs. Pravinaben Shah and Mr. Shubham Bharatbhai Shah are the promoters of the company.

Issue Details

RO Jewels Ltd - SME IPO
 Issue Open  Mar 12, 2020 - Mar 17, 2020
 Issue Size  1,365,000 Eq Shares of Rs 10 (aggregating up to Rs 4.91 Cr)
 Face Value  Rs 10 per Equity Share
 Issue Price  Rs 36 per Equity Share
 Market Lot  3000 Shares
 Listing At  BSE SME

Objectives 

 1. Additional Working Capital
 2. General Corporate Expenses
 3. To meet the expenses of the Issue

 

Company Financials

Particulars For the year/period ended (in lakh rupees)
31-Mar-19 31-Mar-18 31-Mar-17
Total Assets 179.06 230.49 156.13
Total Revenue 424.34 975.70 574.40
Profit After Tax 1.49 6.85 5.87

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